During my career as a designer it became clear that my strength lies in generating original ideas and combining ideas, wishes and facts, and subsequently working from ideas to strong and original concepts. While as an artist my own imagination is leading, as a designer I strongly believe in recognizing and acknowledging the needs of the people I design for. Knowledge of, and empathy for, the customer and the target group and combining those with an original approach lead to good concepts. Even working with stories I prefer to call myself a Story Designer and not a storyteller. Want to learn more about Story Design? Check out the contact page.
Image: Snow owl at Dierenrijk Nuenen © Nina Kramer